Prince Serves Up Print Ads, Web for O3 Racquet Debut
Bordentown, N.J.— Prince Sports backs this month's introduction of its O3 racquet line with print and Internet efforts, via VitroRobertson, San Diego. Product-driven ads, running in core tennis books and regional publications, tout the racquet's enlarged "Sweet Zone" and the frame's giant "O-Ports." Tag: "Engineered for the Zone." MSRP for the O3 ranges $250-300, depending on model type
From BRANDWEEK, 2/28/05
We’ve been trying to get an electronic version of these ads, they look pretty good in the magazine. If anyone has gotten their hands on one and wants to send it to us, we would greatly appreciate it. In the meantime, this is a shot of the newly launched website. A pretty cool site, although the Flash gets a little irritating.
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Posted by Bob Wallace at February 28, 2005 1:05 PM
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