New Tennis Barbie Doll
HEAD/Penn Racquet Sports and Mattel, Inc. announced the debut Tuesday of the "HEAD Barbie Junior Series," a new line of dolls combining "HEAD's racquet design expertise with the fashion and appeal of the Barbie brand," designed for girls ages 4 to 9.
"By aligning HEAD products with a brand as established and prestigious as Barbie, we will gain instant recognition and credibility among young girls at retail and on the courts. With fun, colorful tennis equipment in their hands, young girls will be inclined to play longer and more often, " said Greg Mason, director of sales and marketing for HEAD/Penn Racquet Sports.
Yeah...they'll play more often with Head racquets because Barbie uses them...
I found a Tennis Barbie joke from Coop's Jokes. Its not about this new item, but I figured I'd link to it.
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Posted by Bob Wallace at August 3, 2005 3:11 PM