Objectifying Men at the Madrid Masters?
Using female models as ball girls in Madrid last year sparked accusations of sexism. Accusations of sexism may be little harsh, but there was definitely an air of objectification. Madrid's response this year? Male models will be ball boys for the women's tourney. This certainly weakens the sexism argument, but as for objectification...well, who cares? Now we're even.
Male models to take centre stage at women's Tour Champs
Female models are once again engaged in tennis ball-collecting duties at this week's Madrid Masters, but organisers say their male counterparts will take charge when the women's Tour Championships are held in the Spanish capital next year.
The use of female models in place of the traditional ball boys and girls for the televised matches sparked objections from some local and national politicians who accused the organisers of sexism when they were introduced last year.
This year the response has been more low key, but organisers say the publicity stunt has been so successful they will now use male models when the top eight women players gather in Madrid for the WTA Tour Championships between November 7 and 12 next year.
By Simon Baskett - Reuters UK
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Posted by Bob Wallace at October 21, 2005 1:52 PM
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