DoItTennis.com - Website Review

We came across Do It Tennis, a San Diego retailer, who recently launched its e-commerce site. It has the usual suspects of products: racquets, shoes, bags, apparel, grips and string. The site is "built on the premise that shopping online for tennis equipment and supplies should be quick and easy." The more interesting aspect that WATR wanted to check out was their “Profiler” feature, "a proprietary tool that helps tennis players find a racket that matches their level and style of play." We have to say...it wasn't impressive, the questions in the profiler were common at best, assuming you know the answers.

Questions included:
What is your swing speed? Short and compact, Medium and powerful, Long and aggressive, I don’t know / No preference
I think you're going to get a lot of the "I don't know," this is something another person needs to tell you...

Which best describes your game? I cannot place the ball where I want it, I can place the ball where I want it about half the time, I can place the ball exactly where I want to most or all of the time
Who counts these things? And who remembers them after the fact?

What is your National Tennis Rating Program (NTRP) rating?
BFD...please tell me what this has to do with the racquet?

OK...maybe we're being a little harsh...but DoItTennis is the one who sent out the press release touting its cutting edge "Profiler." The fact that its a simple database driven tool built around a survey with at best questions that not every player will know how to answer. Hey...we're with you that buying a racquet should be easy and simple...the Profiler just doesn't ring true as the solution.

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