Venus Launches EleVen Clothing Line
EleVen by Venus Williams, features a wide assortment of classic, active lifestyle and performance looks, on-court as well as casual footwear, accessories, and more. The signature item in the line is the V-Court, a high performance, on-court sneaker. Six-time Grand Slam champion Williams will be sporting the V-Court during her matches at the forthcoming US Open.
Williams said the name EleVen comes from the address of the home where she first lived in California, together with her sister Serena and the rest of her family.
Something very cool is that everything in EleVen will be priced at $19.98 or less, including the V-Court sneaker, which will retail for $14.98. While the price is affordable, the quality of the V-Court is high-end, offering similar construction and styling as many of the most expensive tennis sneakers on the market. We LOVE this idea, nice work Venus!
The line will be sold exclusively at Steve & Barry's stores nationwide beginning mid-November. It will be merchandised in a store-within-store environment featuring specially designed fixtures and signage.
The line isn't launched yet, and we went to the EleVen website and there's nothing there yet except a homepage and the option to sign up for their newsletter.
Read the whole story at the Sony Ericsson WTA website
Read More in: Apparel | Products of the Pros | Tennis Babes | Tennis Fashion | US Open
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Posted by Bob Wallace at August 24, 2007 4:30 PM
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