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November 11, 2007

HEAD Enters Badminton Business

I know we're several months late on this news, so its not really an "announcement." But its newsworthy in that its our favorite racquet manufacturer, Head. And since we're broadening out horizons to include all racquet sports, we thought this might be of interest.

From Head.com News, 02.08.2007

Badminton players are anticipating the launch of the new line of Badminton products from HEAD. Due to hit shelves in the summer of 2007, a complete line of HEAD racquets, bags, indoor shoes, apparel, strings, shuttlecocks and grips will be available at retailers worldwide.

Metallix Racquet Series
No chain is strong enough to harness the power of HEAD Metallix™. Made of a specially designed matrix of carbon fibers and a new crystalline metal alloy, Metallix™ is one of the lightest and strongest new materials available today.

The alloy's grain size is 1000 times smaller than that of a typical metal. The decreased grain size translates into increased performance, or, as the Hall-Petch Effect states: smaller grains – stronger material. The result is a lighter, stronger and more powerful racquet than ever before.

HEAD's new Top Cap creates a flat top surface on the handle, providing excellent hold on serving, maximum grip control for double play and optimal handling for fast speed reaction.

The Metallix Series includes the racquets Metallix™ 10000, 8000, 6000, 4000 and 2000.

Airflow Racquet Series
Light as air with fast maneuverability, HEAD Airflow racquets were designed for women who want to get the most out of their game. With perfect head-light balance and a slimmer, conical wooden grip handle, HEAD Airflow technology puts extra speed and control right into the palm of your hand. The Airflow racquet series consists of the racquets Airflow 5 and Airflow 3.

HEAD Shuttlecocks
HEAD shuttlecocks demonstrate consistent quality under varying conditions of play, providing accurate flight, optimal speed and top durability. Made from carefully selected natural raw materials, HEAD shuttles undergo strict production and quality control throughout the entire manufacturing process.

HEAD Pro Players Enjoy Success
HEAD’s professional Badminton players have already enjoyed the new line of products on the court. Top world player Anthony Clark and European champion Donna Kellogg join fellow HEAD players Mathias Boe, Carsten Mogensen, Simon Maunoury, Elodie Eymard, Thomas Quere, Kristof Hopp, Anastasia Russkikh, Richard Vaughan and Ekaterina Ananina and playing with the new Metallix Badminton Series racquets.

These players have already enjoyed tremendous success with the Metallix Badminton Series. In December 2006 Boe, of Denmark won the men’s doubles competition of the “Bulgarian Energetics” JSC Badminton Championship 2006, earning the first official victory for a HEAD badminton player on the IBF Badminton Circuit.

Fellow HEAD player Maunoury earned the title of French national champion in men’s singles in February 2007 and at the English National Championship HEAD players Clark and Kellogg snagged top honors in men’s doubles, mixed doubles and ladies doubles, respectively. Clark and Kellogg enjoyed continued success in March 2007 when they reached the semi finals of the All England Super Series tournament.

Read More in: Badminton Racquets | Head Products

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Posted by Bob Wallace at November 11, 2007 8:15 AM
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