Nike buys Umbro, leverages Daniela Hantuchova "ass"ets

Today Nike announced its all-cash purchase of Umbro, a leading UK-based global football (soccer) brand, for $582 million. Down the Line Tennis alerted us to this image that has been circulating around announcing the Nike acquisition.

Nike has been putting their logo on places where people look for decades...from college football teams to Tiger Woods' put that slowly falls into the cup. Finally, they close the loop and get some advertising on what I would argue is the most watched spot in women's tennis.

From Down the Line Tennis

Read More in: News | Tennis Babes

Related Articles:

• Tennis Against Breast Cancer - Oct 13, 2008
• Tennis Industry News - Sep 23, 2008
• USTA Launches Green Initiatives at 2008 US Open - Aug 26, 2008

Came straight to this page? Visit What's All The Racquet for all the latest news.

Want to share this post with others? digg this and add to del.icio.us.