March 19, 2008

dTL Women's Tennis Apparel - Fashion Meets Function

dtl.jpgWe are very intrigued and interested in dTL Sport's (Down the Line Sportswear) women's tennis clothing. Functional, fashionable, unique styles, and affordable! What a novel concept!

We're no experts on women's fashion, but we know what we like. And we like designs that are flattering, unique (i.e. not the same old same old from the big apparel makers), and able to be worn during matchplay.

They are aspiring to enter a market that's dominated by some very powerful players - not the least of which are Nike, adidas and Reebok. Very smartly, dTL has taken a page our of the Tupperware book, facilitating what they call Courtside Parties, which are "informal gathering(s) at a home, business or even at the tennis courts after a match." Holding such a party allows people to earn credits towards future dTL purchases. Brilliant.

Thank you to Tennis News Blog for alerting us to dTL.

Check out the dTL website

Photo from dTL website

Read More in: Apparel | Tennis Fashion

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Posted by Bob Wallace at March 19, 2008 12:21 AM

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