Thorlo gets consumers in on their marketing
Liz Horan at TIA wrote a piece recently about the creative and engaging marketing technique being employed by Thorlo.
The campaign was conducted earlier this month, and Thorlo invited the public to vote on sock colors, among other things.
"We sent this e-mail to our database so our tennis consumers could vote on their favorite colors and help us decide which ones we take to market," says Tracy Harris, Thorlo's tennis market coordinator. "The information we get in the comments section will help us for 2009 Spring colors, too. We've already received a ton of feedback since the e-mail went out."
Check out Thorlo socks here.
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Posted by Bob Wallace at March 19, 2008 5:05 AM
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