Prince Tennis' Aerotech Apparel Now Available, Gaining Fast Following
Recently Prince relaunched its entire apparel business with the introduction of its first line of Aerotech performance apparel - the spring 2008 line. In response to the launch, more and more touring pros are making the switch to wearing Aerotech apparel in competition. Read the press release below:
More Touring Pros Choosing to Don Prince Duds on Court
New Aerotech Line of Apparel Now Available and Gaining Fast Following Among Players
Bordentown, NJ - April 1, 2008 - Performance. Fit. Quality. Fashion. Buzz words for some, but for Prince these are benchmarks. At the end of the day, these really are the factors that matter most to frequent, knowledgeable tennis players and what differentiates tennis clothes from performance tennis apparel. That is why, after only a few months since its introduction, Prince's new Aerotech line of performance apparel is quickly becoming the on court choice among the most discerning tennis players in the world - touring pros - many of whom had worn other brands previously but are now making the switch.
Prince unveiled a "sneak peak" of its premiere Aerotech line at a private event for tennis insiders, retailers and players in New York City last summer. Since then, demand among dealers and players, globally, has been remarkable. The spring 2008 line not only marked the introduction of Aerotech, but also the Company's renewed commitment to developing and delivering the most elite tennis apparel available - similar to what it has been doing in its other product categories. Now, Aerotech is available to players everywhere, hitting store shelves nationwide. Simultaneously, many are noticing more at the ATP and WTA level wearing Prince apparel- something that had been less frequent until now.
At the start of this week's Sony Ericsson Open in Miami, Florida there were nearly thirty players on tour choosing to wear Prince apparel including Vania King, Vince Spadea and Albert Montanes.
"The fact that 27 world class athletes have decided to wear our new performance apparel on tour is a great start" said George Napier, CEO and Chairman of Prince Sports, Inc. "Developing Aerotech apparel has been an intensive initiative and the response we're getting from athletes and consumers is rewarding. Tennis players are continuously faced with choices - whether it is racquets, footwear, string or apparel. And when they choose to use our products it reinforces the belief we have at Prince that our stuff is technically advanced and delivers a performance benefit. It also fuels our passion and commitment to continue raising the bar."
The Aerotech Spring 2008 line is available three collections:
- Gold - The premier on court collection featuring an athletic silhouette, combining fashion forward colors and accents. This line choice of ATP and WTA touring professionals.
- Silver - A more relaxed silhouette featuring fashion accents.
- Black - A comprehensive line featuring classic silhouettes, colors and designs in contempora
ry cuts. The Black collection is perfect for school teams and leagues.
Each collections feature combinations of the three distinct high performance benefits that make up the Aerotech system. These three benefits are:
- AeroFit - Advanced fabrics move and stretch with the body for maximum comfort and mobility.
- AeroShield - Penetrates fibers for all-around protection against harmful outside elements like UV rays and bacteria.
- AeroVent - Technical materials combined with precisely located cooling zones deliver superior ventilation and moisture management.
Players can also look for pieces with AeroExtreme, all three performance benefits in one garment.
As touring pros head to Europe for the start of the clay court season, Prince expects to see additional players on both the ATP and WTA in its Aerotech apparel in coming weeks. The company will look to build upon this initial momentum when it unveils its fall/winter 2008 line later this year.
To see the spring 2008 Aerotech line, click here.
About Prince Sports
Prince Sports, Inc, based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company's portfolio of brands includes Prince (tennis, squash, badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a history of innovation including inventing the first "oversize" and "longbody" racquets, the first "Natural Foot Shape" tennis shoe, the first "synthetic gut" string and the first electronic ball machine. Today, Prince markets leading technologies in racquets (O3), string (Recoil), footwear (Precision Tube Technology) and apparel (Aerotech). It has operations on three continents with distribution in over 100 countries. For more information on players, products or programs please visit www.princesports.com.
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Posted by Bob Wallace at April 2, 2008 8:45 AM
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