U.S. Sporting Goods Sales Continue To Outperform National GDP

The economy may be going through a tough time, but it doesn't seem to be hurting the sporting goods industry too much. My guess is that when times are tough, people look for value in entertainment, and although there is an initial outlay for equipment, its not that expensive to play once you have it.

In 2007, total manufacturers' sales (in wholesale dollars) for the sporting goods and fitness industry in the U.S. grew at an annual rate of 3.3%. While down from higher growth rates in 2005 (6.8%) and 2006 (5.8%), the sporting goods industry has continued its streak of outperforming GDP for non-durable goods which was 2.2% -- according to the U.S. government in 2007. Read the whole press release or learn more at SGMA.

According to Tenniswire.org, there is more good news - tennis has both the GDP and the sporting goods category beat with a 6.5 percent increase. They note, and we agree, that it appears that all the TV coverage, marketing efforts and grassroots work is still paying off.

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