WATR Celebrates Earth Day All Week - Prince & Greenslam
Prince
is a founding sponsor of GreenSlam, a program that aims to harness the power of sports to create socially responsible change with positive environmental impact. it was started last year by the sports' biggest social change-agent, Billie Jean King.
Unlike other one-off programs, this is an inclusive, expansive initiative that brings into the fold the strongest organizations and leaders from various industries around the globe, all focused on empowering millions of people. Like Billie Jean King, Prince is ready to take responsibility, make internal changes, and work together as part of the larger group to influence others and teach them to rethink, reuse, and recycle.
Prince will lead by example - understanding that to improve the environment and to ask others to sacrifice, it must continue to look at its own operations. Similar to what the company does in terms of product design, Prince will continue to innovate and deliver the freshest, most cutting edge thinking to its production, packaging, distribution, and administrative practices in order to continue to develop and execute eco-friendly processes.
In addition, the company will work as part of the Green Dream Team engaging in a variety of intitiatives including a largescale sports equipment recycling program that will help consumers take their old (and usually non-biodegradable) sporting goods equipment to drop-off centers, such as tennis clubs and stadiums, where they can be reused instead of being thrown away.
To support GreenSlam, click here.
Or support Prince for their good works by purchasing their tennis racquets, shoes, apparel and accessories.
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Posted by Bob Wallace at April 23, 2008 2:03 PM
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