Nishikori Adds Sony to Endorsement Portfolio

18-year old Kei Nishikori (the youngest in the top 100) just signed a 3-year deal with Sony. A big, non-traditional tennis endorsement for sure. But Sonyis betting that this solid, young, photogenic player is good enough to be around for awhile, this is likely to be a good invesment.

From their press release:

IMG today announced that professional tennis player Kei Nishikori has signed a three-year global sponsorship agreement with Sony Corporation.

Nishikori, 18, will endorse a wide range of Sony electronics products. In addition, the Japanese-born tennis player will wear a Sony logo on his right sleeve during official competition. Nishikori currently has worldwide endorsement agreements with Adidasand Wilson.

Thanks DownTheLine!; Image via NicksTennisPicks.com

Read More in: Adidas Products | News | Products of the Pros | Wilson Products

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