Nishikori Adds Sony to Endorsement Portfolio
18-year old Kei Nishikori (the youngest in the top 100) just signed a 3-year deal with Sony
. A big, non-traditional tennis endorsement for sure. But Sony
is betting that this solid, young, photogenic player is good enough to be around for awhile, this is likely to be a good invesment.
From their press release:
IMG today announced that professional tennis player Kei Nishikori has signed a three-year global sponsorship agreement with Sony Corporation.
Nishikori, 18, will endorse a wide range of Sony electronics products. In addition, the Japanese-born tennis player will wear a Sony logo on his right sleeve during official competition. Nishikori currently has worldwide endorsement agreements with Adidas
and Wilson.
Thanks DownTheLine!; Image via NicksTennisPicks.com
Read More in: Adidas Products | News | Products of the Pros | Wilson Products
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Posted by Bob Wallace at May 1, 2008 9:19 AM