Adidas Names a Line After Sania Mirza
Adidas is going to launch an apparel and accessories collection named after Indian tennis up-and-comer Sania Mirza - the aptly named "Sania Mirza collection" will come out under the 'adidas' brand. This is the first time that Adidas will globally roll out a dedicated merchandise line after a tennis star. The Sania Mirza line will include apparel, headgear, accessories, bags and sporting gear; and it will be targeted at consumers in the 15-27 years age group.
This could be a really big win for adidas is Sania continues to perform well I think.
Check out adidas women's tennis gear here.
From Tennis Served Fresh
Read More in: Adidas Products | Products of the Pros
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Posted by Bob Wallace at May 28, 2008 9:51 AM