Wilson Launches New Apparel Collection and Brand Positioning for 2009
Wilson's premium technical fabrics, performance athletic fit, innovative technologies & design all combine to create the highest quality technical performance tennis apparel in the industry. Utilizing nanoFiber technology, Wilson® further enhances performance apparel by elevating the break-through benefits of sun protection, moisture management, and anti-microbial odor protection that we now offer throughout our new tennis performance apparel collection.
Industry leading sun protection technology that provides UV-A and UV-B protection, blocking 97% of the sun's rays. nanoUV technology provides UPF 30+ protection - both on and off the court.
Moisture management and quick dry technology elevated to provide superior technical wicking properties with maximum breathability and enhanced comfort. In addition to helping you stay cool and dry during play, the nanoWik technology process also helps stains wash away more easily and reduces static cling.
Anti-microbial protection integrated for technical odor management and to maintain a fresh garment after each wash. nanoBan literally helps stop odor bacteria from forming on a repeated basis in the garment and helps prevent unpleasant odors from being absorbed by the fabric.
Technical fabric and design integration that elevates both performance and style in a lightweight piece for the ultimate in day to day comfort and breathability. Body Mapping technology allows for a mixed technical fabric construction without the traditional cut and sew approach, providing a clean look in a performance lightweight piece for a clear
seamless look that also enhances our moisture management system as natural ventilation is woven right into the fabric.
One of the most eco-friendly and sustainable materials on earth now provides maximum natural benefits in performance tennis apparel. Bamboo provides multiple eco-positive properties to enhance our moisture management and anti-microbial protection technologies utilizing a natural fabric with an incredible feel. The integration of Bamboo in select pieces provides the ultimate in performance based on nature's own technology.
The 2009 apparel collection contains seasonal groups and a core performance assortment available year round. Wilson provides athletes worldwide with innovative and high quality products and our new apparel collection is no exception. Wilson's collection is real equipment for real athletes. As the #1 brand in tennis, our commitment to the dedicated athlete continues.
Apparel will begin shipping Spring 2009. Please go to wilsontennis.com to find a dealer near you.
From Tennis Wire
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Posted by Bob Wallace at August 5, 2008 10:29 AM