Prince Launches "Customize It" - Put your own touch on the Speedport Black

There is a new feature on the Prince website called "Customize It" which allows you to choose the look of your new Prince racquet. The first racquet they are allowing to be customized is the Prince Speedport Black.

Players can now choose between the different O3 Speedport Blacks - O3 Speedport Black, O3 Speedport Black Team or O3 Speedport Black Longbody - and customize their racquet's feel by choosing either String Hole or String Port inserts. In addition, Prince is offering 2,400 color combinations for players to create their own look.

After checking this out, the idea of "customizing your cosmetic" may be a bit overstated. The "2,400" color combinations really boil down to seven colors on 5 dimensions (the grip and the 4 inserts (3, 6, 9, 12 o'clock)). I was hoping for the ability to be more creative, and to impact the racquet body more.

Further, in this day of mass customization, I believe the bar has been raised on what consumers want online - such as the Nike ID program. With the Prince Customize It program, you choose your colors online, but then have to print it out and find a local Prince dealer to fulfill the order.

Check out the Prince Customize It O3 Speedport Black here.

Read More in: News | Prince Products

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