Apparel
May 25, 2008
French Open green polo-shirt - Roland-Garros

We like the earth tones, the embroidered, classic emblem, and the fact that its pique - you don't see too many tennis polos these days like that.
Visit the French Open Store
May 20, 2008
Youth Tennis Apparel: LMT Boys Tennis Shorts
Lots of colors (White, Black, Navy, White with Black Side Stripes, White with Navy Side Stripes) and 100% micropoly. These short rock - I want a pair for adults!


May 19, 2008
Nike Sportswear (NSW) Tshirt
Cool Hunting clued us in on this cool Nike t-shirt. It is double layered--Nike's high tech Dri-Fit is used on the inside to wick away sweat and odor and 100% organic cotton on the outside. The logo is "soft-hand inks" that will become softer and more comfortable with each washing. And it has a new cut provides a modified more comfortable fit. Good fit, cool materials, better technology...what could be better?
May 16, 2008
Youth Tennis Apparel: LMT "Play Tennis" T-shirt
Little boys and young kids alike, all want to look like the 'big boys on the professional tour', and this sporty cotton t-shirt allows them to do just that. The t-shirt is 100% cotton and comes in Boys sizes: XS(6x-7), S(7-8), M(8-10), L(10-12), XL(12-14)

May 13, 2008
Youth Tennis Apparel: LMT Boys Classic Tennis Polos
Made of 100% tech micropoly, and available in both Little Boy's and Boy's sizes, these polos will make your munchkin the fashion plate of the local tennis club.


April 22, 2008
WATR Celebrates Earth Day All Week - Organic Tennis T-shirts
Happy Earth Day! What better way to celebrate than to wear your belief in organic and eco-friendly materials on your tennis t-shirt. This comes from the aptly named, Organic Tennis, whose motto is "Tennis with a higher consciousness". The t-shirts are 100% combed organic cotton, plus they're soft and comfortable feel. The Organic Tennis logo "for the natural player" is located on the right sleeve.
April 18, 2008
Youth Tennis Apparel: LMT Boys Classic Tennis Crew Shirts
Up and coming tennis stars need cool duds too, they all want to look like the 'big boys on the professional tour, and these short- and long-sleeved crews fit the bill. Made of 100% tech micropoly. Colors: White, White with Black Sleeve Stripe, White with Navy Sleeve Stripe.
LMT Boys Classic Tennis Crew Shirt
LMT Boys Classic Tennis Long Sleeve Crew Shirt
April 17, 2008
Mardy Fish & K-Swiss Having a Great Summer Season So Far
Mardy Fish is complementing his on-court resurgence with some nice new threads from K-Swiss, including the K-Swiss Ultracell Polo and the K-Swiss Accomplish Court Short.
Check out K-Swiss tennis apparel here.
From Down The Line, image via AP
April 14, 2008
April 8, 2008
Polo Olympic Tennis Apparel - First Look
Down the Line provided a first look at the thread the US Olympic Team will be wearing this year in Beijing. Polo Ralph Lauren got the gig, and in true Polo fashion, has gone to the classics, which we like a lot.
A little more from the Wall Street Journal today:
At the Olympic Village and at the Closing Ceremonies, athletes' wardrobes will include V-neck tennis sweaters and ties, classic Polo mesh shirts with "Beijing" written in big Chinese characters across the front and cargo pants -- all in a patriotic palette of red, white and blue. The Olympic logo featured on the new uniforms may include a replica of a crest with stars and stripes used by the 1932 U.S. Olympic team at the Los Angeles Games. Polo ponies of varying sizes will also make an appearance on the garments.
In keeping with Olympic tradition, the athletes' Opening Ceremonies attire won't be revealed until Aug. 8 -- the day of the Opening Ceremonies.
More Polo Ralph Lauren Tennis here.
April 4, 2008
Fila squeezes some lime into umpires' clothes
At the Sony Ericsson Open, Fila outfitted the umpires in sharp-looking lime green shirts. Funny note, Tennis Served Fresh accurately notes that Fila should make sure the clothes actually fit next year.
Check out Fila gear here.
From Tennis Served Fresh
(Photo courtesy of Fila)
April 2, 2008
Prince Tennis' Aerotech Apparel Now Available, Gaining Fast Following
Recently Prince relaunched its entire apparel business with the introduction of its first line of Aerotech performance apparel - the spring 2008 line. In response to the launch, more and more touring pros are making the switch to wearing Aerotech apparel in competition. Read the press release below:
More Touring Pros Choosing to Don Prince Duds on Court
New Aerotech Line of Apparel Now Available and Gaining Fast Following Among Players
Bordentown, NJ - April 1, 2008 - Performance. Fit. Quality. Fashion. Buzz words for some, but for Prince these are benchmarks. At the end of the day, these really are the factors that matter most to frequent, knowledgeable tennis players and what differentiates tennis clothes from performance tennis apparel. That is why, after only a few months since its introduction, Prince's new Aerotech line of performance apparel is quickly becoming the on court choice among the most discerning tennis players in the world - touring pros - many of whom had worn other brands previously but are now making the switch.
Continue reading: "Prince Tennis' Aerotech Apparel Now Available, Gaining Fast Following"
April 1, 2008
Prince Launches New AAA Apparel
Prince has unveiled its new apparel line. It sports "Aerotech," which is an new fabric and construction system designed and engineered for performance without sacrificing looks.
The Aerotech system combines three distinct high performance benefits called Aerofit - advanced fabrics move and stretch with the body for maximum comfort and mobility; Aeroshield - penetrates fibers for all-around protection against harmful outside elements like UV rays and bacteria, and Aerovent - technical materials combined with precisely located cooling zones deliver superior ventilation and moisture management. Along with the latest design concepts these fabrics and benefits are included in three distinct apparel collections, Gold, Silver and Black Label.
Unfortunately, the "flexipage" technology that Prince is using to showcase their new apparel collection isn't loading properly, so unfortunately I'm not able to really look at the collection at this time or show any pics. I'll try back later and report.
Go to PrinceTennis.com
From Daily Racquet
March 31, 2008
Serena Williams Nike Apparel for Spring
We're digging the "conservative and feminine look" that Serena Williams is sporting with this season's NIke threads. Nice colors, clean design, classic looks with understated detailing. And the bow on the shoulder really caps off the look.
Check out Serena's Nike Volley Top in Lilac and Rally Skirt
From Tennis Served Fresh
