Prince Serves Up Print Ads, Web for O3 Racquet Debut

Bordentown, N.J.— Prince Sports backs this month's introduction of its O3 racquet line with print and Internet efforts, via VitroRobertson, San Diego. Product-driven ads, running in core tennis books and regional publications, tout the racquet's enlarged "Sweet Zone" and the frame's giant "O-Ports." Tag: "Engineered for the Zone." MSRP for the O3 ranges $250-300, depending on model type

From BRANDWEEK, 2/28/05

We’ve been trying to get an electronic version of these ads, they look pretty good in the magazine. If anyone has gotten their hands on one and wants to send it to us, we would greatly appreciate it. In the meantime, this is a shot of the newly launched website. A pretty cool site, although the Flash gets a little irritating.

Angry Serena smashes racquet

February 10, 2005. Not neccessarily new news, but racquet news nonetheless. It appears that top seeded Serena Williams smashed a racquet on her way to a quarter-final berth at the Paris Indoor Open. She won 6-3, 6-2 against wildcard Stephanie Cohen-Aloro, but the second round match was riddled with errors by the American, who had seven double faults and managed just under half of her first serves.

"I have a problem, I think I have anger issues," said Williams.

"I've just switched to a new racquet. The new one breaks easier, even if you bounce it," she said. "I've smashed so many racquets but this is the first one here."

Hmmm...do you think its the anger or the racquet's fault?

On an unrelated note, Williams withdrew from the tourney (Open Gaz de France) in the next round (quarterfinals) because of stomach flu...

Serena plays with the Wilson n3

From The Australian. Read the whole article.

World No 1 Federer swaps tennis racquet for cricket bat

WORLD number one and defending Australian Open champion Roger Federer swapped his racquet for a cricket bat yesterday and showed he might have a fruitful alternative career if he ever gets bored with tennis. 

Federer has spent several weeks in Australia preparing for his Melbourne title defence and began in grand style on Monday with a 6-1, 6-1, 6-2 defeat of Frenchman Fabrice Santoro. 

During that match he made several practice swings which looked suspiciously like forward defensive strokes a cricket batsman would play, suggesting that his time in sports-mad Australia was starting to leave an impression.

World No 1 Federer swaps tennis racquet for cricket bat