K-Swiss Products
June 20, 2008
K-Swiss Guerilla Advertising in Paris
I don't speak French, so its tough to give you too many details, but the photos speak for themselves. K-Swiss goes into Paris with pink tennis balls on cars and billboards on trucks. If you're interested in a video about how K-Swiss put the campaign together and some of the reactions of the bystanders, click here.
From Adivertido via NOTCOT
June 15, 2008
K-Swiss Men's Ultrascendor on Sale
Tennis Magazine's Editor's Choice Winner is now on sale for $69.99. More importantly, these kicks are what I'm wearing these days (the mid version) and they are the best tennis shoes I've worn in a long, long time. They are super light, but with the durability you'd expect from K-Swiss. Great comfort, great support, and an all-surface outsole.`
The Ultrascendor combines performance features with lightweight materials and design elements that minimize the weight of the shoe - a skeletalized outsole with exposed EVA and a unique design in the cushion board.
Check out the K-Swiss Men's Ultrascendor here.
April 17, 2008
Mardy Fish & K-Swiss Having a Great Summer Season So Far
Mardy Fish is complementing his on-court resurgence with some nice new threads from K-Swiss, including the K-Swiss Ultracell Polo and the K-Swiss Accomplish Court Short.
Check out K-Swiss tennis apparel here.
From Down The Line, image via AP
March 26, 2008
March 24, 2008
March 19, 2008
Bonderenkos sport K-Swiss threads at Pac Life Open
Alona and Katerina Bonderenko, both sporting their K-Swiss threads at the Pacific Life Open this week at Indian Wells. Unfortunately, Alona lost to Maria Sharapova in the fourth round, and Katerina lost early as well. But they are in the doubles action.
Check out Alona's top, the K-Swiss Empire Seam Top here.
Check out Katerina's dress, the K-Swiss Racerback Dress here.
Photo by Antonio Bernal via Tennis Served Fresh
March 1, 2008
K-Swiss uses tennis babes to sell sneakers
Yep, that's right, they use them to sell sneakers...how dare they! Just kidding, tennis babes have been around since tennis began, its about time someone made some hay with that fact. Now, the blog posts (here and here) were so wooed by the eye candy that they didn't see the shoes. They didn't see that Alona Bondarenko (shown above) is shown wearing the K-Swiss Classic.
OK, now that we've established that we DID notice the shoes, we have to go and stare at this ad...
From hypermediate
December 18, 2007
Haas Picks up K-Swiss Sponsorship
Tommy Haas has ended his endorsement of Limited Brands
K-Swiss started out being a niche tennis brand nearly 40 years ago, one mostly club players and sailors knew about. Then it transitioned into a more urban brand, picking up a huge fashion following in the process. Now, its shooting to grow more by turning back to its athletic roots and picking up pro athletes (something it has never done) in the past. They've officially picked up Anna Kournikova (while a great from the photogenic standpoint I'm not sure its adding to their 'performance' claims), Alona Bondarenko, Cara Black, and Liezel Huber. With Haas, they're adding both a great pitch person, but also a great player (currently world #12).
Paraphrasing from Tennis Week:
The two-time Australian Open semifinalist is changing his stripes and will wear the distinctive five-striped trademark of K-Swiss when the 2008 season opens in Australia. Haas has signed a three-year endorsement deal as a new spokesman for K-Swiss and will wear K-Swiss clothes and apparel on court starting in January.
Financial terms of the deal were not disclosed.
"I remember seeing K-Swiss as a kid when I was starting my tennis career and am thrilled to be associated with a brand with such a strong heritage," Haas said. "I am obviously excited about the performance tennis styles but also eager to collaborate on off court opportunities as well."
Haas will appear in the Spring 2008 advertising campaign for the brand. Shot in Rio de Janeiro, Brazil, the campaign features Haas wearing performance tennis and lifestyle apparel and footwear. The partnership also includes personal appearances for the brand and assistance in the design of future performance collections.
The new global K-Swiss advertising campaign, featuring Haas and other K-Swiss athletes, will make its debut in February, 2008. The campaign will be showcased in television, print, on-line, and outdoor venues.
"Tommy is a perfect fit for K-Swiss given our strong classic tennis heritage," Jennifer Weiderman, VP of Marketing for K-Swiss said. "His leadership on the court, style, and passion make him a perfect brand ambassador for K-Swiss.”
Haas' new K-Swiss wardrobe will include a sleeveless shirt — a tribute to Haas' storied sartorial past. Five years ago, Haas made Grand Slam history at the 2002 U.S. Open and incited a spontaneous disappearing act in the process.
K-Swiss Men's Ascendor SLT (Blue/Platinum) - The unique DuraFlow upper combined with lightweight EVA and TPU Cushion Board provide the optimal balance between lightweight and stability. The DuraWrap LT high-abrasion toe guard and DragGuard create a durable barrier between the court and the foot.
K-Swiss Men's Ultrascendor (Wh/Nvy/Slvr)- The Ultrascendor combines performance features with lightweight materials and design elements that minimize the weight of the shoe.
K-Swiss Men's Accomplish Polo- Micro polyester with mesh inserts at the shoulders and chest. Three-button placket and rib collar. Side vents for ease of movement. Embroidered shield at left sleeve. Five-stripe detail at left chest. K-Swiss 7.0 System apparel technology features technologically advanced fabrications and design elements. Features UltraCel moisture-wicking fabric.
K-Swiss Men's Accomplish Court Short- 100% Peached polyester microfiber. Elastic waitsband with draw cord. Deep side pockets and velcro back pocket. Embroidered shield at bottom left front. Five-stripe detail at top right pocket. White short is fully lined. 6 1/2" inseam. K-Swiss 7.0 System apparel technology features technologically advanced fabrications and design elements. Features UltraCel moisture-wicking fabric.
Read our post on the Kournikova K-Swiss ad shoot
December 12, 2007
Anna Kounikova K-Swiss Sponsorship & Ad Shoot
No tournament singles wins, certainly no Grand Slams, but a K-Swiss sponsorship nonetheless. Here's Kournikova in LA for an ad shoot.
K-Swiss Classic Women's Tennis Sneaker
. Full-grain leather upper. D-Ring lacing system for adjustable, secure fit. Breathable, odor resistant, removable insole. The original K-Swiss leather tennis shoe, a classic since 1966.
Behind the scenes shots and story from Down the Line!
December 11, 2007
Use PayPal on Shoebuy, get 40% off your order
Shoebuy.com has extended its PayPal promotion until 12/17/07 -$20 off $50 or more + Free Shipping at Shoebuy.com when you pay with PayPal
Here are some last minute tennis shoe ideas:
MEN'S SHOES
Men's Diadora Attax DA 2
The upper is made of the ultra-soft, lightweight Supreltech synthetic micro-fiber. The toe overlay is in Diadora exclusive HAR micro-fiber synthetic, providing high resistance to toe drag damage. Lycra surrounds your foot (in neoprene) for a snug and comfortable fit around ankle. Anti-bacterial lining throughout.
Diadora Speedzone Pro
Lightweight, comfortable, and responsive. Upper is made of synthetic micro-fiber. Toe overlay in Diadora exclusive HAR micro-fiber synthetic, providing high resistance to abrasion do to toe drag. Lined throughout with special anti-bacterial treatment. Insole: Removable, anatomically shaped, cushioned ErgoFit insole with special anti-bacterial treatment. Duratech 5000 special anti-abrasion rubber compound throughout to ensure excellent durability.
adidas HB Spezial
A classic shoe that has long and storied linage. Clean, classic design. Upper is Full-grain leather, lining is textile, inlay is EVA, midsole is Injected EVA for long-term cushioning, outsole is non-marking rubber.
WOMEN'S
Fila Axelis D
For the player that wants durability and support - the Axelis is made of leather and mesh up top. We like the sharp colors and design, but it also has serious technology including : SuperAction™, Ever-Grind™, Cage Technology™, and Flow™.
K-Swiss Ascendor SLT
What's All The Racquet has and will continue to be, fans of K-Swiss sneakers. This new line (of which we own a pair) is super lightweight, but its clear that they haven't sacrificed durability or construction. The Ascendor has a DuraFlow upper with an EVA and TPU Cushion Board. The DuraWrap LT high-abrasion toe guard and DragGuard create a durable barrier between the court and the foot.
Women's adidas Barricade II
The Barricade line is becoming one of the industries standard bearers for quality tennis footwear. This particular shoe is especially good for hard-core hard-court players who need durability, cushion, support and grip. The upper is adiTUFF™ and synthetic leather; the lining is ClimaLite for moisture control; it has a molded EVA insole and midsole; not to mention 3-D TORSION® for midfoot support, adiPRENE® for comfort and shock absorption, and an adiWEAR® outsole.
CHILDREN'S
adidas Barricade IV
Same specs as the women's Barricade (above), but for the tots. Great if your little one is on hard courts.
New Balance KT653
New Balance stands for nothing if it doesn't stand for quality and performance. This shoe is no different - a true performance tennis shoe built with the highest level of comfort and durability. C-Cap® midsole constructed of compression molded EVA for cushioning and flexibility. ABZORB® heel gives exceptional shock absorption. The long wear drag tip gives exceptional durability in high wear areas.
$20 off $50 or more + Free Shipping at Shoebuy.com when you pay with PayPal
December 3, 2007
K-Swiss Men's Ultrascendor Mid Tennis Shoe
K-Swiss isn't about big budget marketing campaigns like the big dogs, Nike and adidas. It just wants to make great tennis shoes.
The K-Swiss Ultrascendor low is one of the best all-around tennis shoes available. It combines a support, comfort and durability into an extremely light show. How? Cool technology that's how. The Ultrascendor is loaded with innovative technology and great features, like a special insole to prevent the kind of in-shoe movement that causes blisters and hot spots. And K-Swiss has patented Cushion-Board Construction and a Shock-Spring Midsole for excellent support and cushioning. I'm a toe-dragger, so I like that the Ultrascendor has high wear areas that are specially reinforced. And I've found the lacing system (cool oval laces) to tie quickly and stay tight.
The big draw to me, though, is the weight. They are nearly as light as a running shoe, which is pretty impressive given the mid-top and durability.
K-Swiss - Men's Ultrascendor Mid Tennis Shoes
If low tops are more your thing:
K-Swiss UltrAscendor Low Mens Tennis Shoes
November 30, 2007
GIVE THE GIFT OF TENNIS FOOTWEAR THIS SEASON
Shopping with PayPal? Shoebuy.com will give you $20 off $50 or more + Free Shipping when you pay with PayPal, for the next 9 days only.
Know a K-Swiss fan, like myself? Get free shipping with your order.
Don't know a K-Swiss aficionado? How about deals on adidas kicks?
No K-Swiss, no adidas...hmmm...how about Reebok's, where you can get free shipping here.
Not the most exciting gift, but cool kicks are always a good gift for the kiddies. Kids' shoes for up to 65% off.
Not sure what to get that special tennis player in your life? Don't worry, you can get 10% Off Any Purchase at Shoebuy.com
November 16, 2007
Women's K-Swiss Specials & Closeouts
Holabird has some nice deals going on for women's K-Swiss kicks:
The Ascendor SLT redefines lightweight tennis footwear, utilizing innovative materials and technologies to maximize tennis players speed and agility. Upper: The unique DuraFlow upper combined with lightweight EVA and TPU Cushion Board provide the optimal balance between light weight and stability. DuraWrap LT high-abrasion toe guard. Midsole: Shock Spring cushioning technology. Outsole: Durable Aösta 7.0 rubber outsole. DragGuard in toe and heel with flex grooves in the forefoot create a durable barrier between the court and the foot. . MSRP:$104.95, Holabird Price: $79.95
The Glaciator SCD is designed to keep tennis players feet cool and dry in the heat of a match. Upper: Leather upper. Fautex moisture-management technology in the lining allows feet to stay drier and cooler. Stay-Tied Laces are designed to act as a "catch" to keep the laces tied. Heel-Grip Lining is made of interlocking fibers that grip the sock to minimize heel slippage. Midsole: ShockSpring cushioning located in the heel and forefoot for superior cushioning. Cushion Board construction. HDC (Heat Deflection Core) placed from heel-to-toe in the midsole deflects surface heat away from the foot. Ortholite Insole features moisture-management and anti-microbial properties that help keep feet cool and minimize the effects of perspiration. DRYZ Technology in the collar lining wicks away moisture from the foot, to a "smart foam," where it is quickly evaporated. Outsole: Aösta 7.0 Rubber Outsole with DuraWrap XDE high-abrasion toe-guard provides unsurpassed durability and abrasion-resistance. Forefoot flex grooves. MSRP:$100.00; Holabird price: $74.95
Classic Lady Leather. The original all leather tennis shoe, a Classic since 1966. Classic. The original all leather tennis shoe, a Classic since 1966. Signature three-piece toe, five-stripes and D-rings. Upper: Smooth full-grain leather upper. D-Ring lacing system for adjustable, secure fit. Midsole: Comfortable and durable EVA. Outsole: Molded rubber cupsole with full-length Poron sockliner. MSRP:$60.00, Holabird Price: $46.95
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