June 10, 2008
I used to work in the footwear business. I understand that most shoe companies copy each other to one degree or another...there's only so much you can do with leather, rubber and mesh. So I wasn't surprised when I saw the Lacoste Stealth Collection at SneakerFiles and saw what to me looks a lot like the Nike Air Trainers that are set to be reissued this year. The Lacoste's likely don't have the tech, and are more fashion that function. And the colors aren't entirely the same, but they sure do look like they're from the same family.
Am I the only one seeing the resemblance? Let me know what you think.
May 27, 2008
At AndyRoddick.com, there is a blog post about his new Lacoste threads. Obviously written by a Lacost representative, or someone in Roddick's camp who doesn't understand how to communicate about clothing on the Web, there are no pictures. Yawn. Read the post
May 22, 2008
This is a very cool ad for Lacoste. Still pushing its 75th anniversary, they're launching a new "Lacoste Future" website which juxtaposes the old (Rene Lacoste footage) with the video below of what tennis might be like in 2083.
May 9, 2008
While we don't think the famed member of the Four Musketeers, Rene Lacoste, wore brightly colored sneakers, we appreciate the thought Lacoste has put into their Rene Lacoste sneaker pack to mark the company's 75th anniversary. The pack has six different single-colored sneakers named after the founder, Jean Rene Lacoste. According to SneakerFiles, each sneaker will retail around $75 - yikes, for canvas sneakers? The power of branding!
March 26, 2008
March 9, 2008
Lacoste's Spring/Summer collection was announced this week. It is designed by Christophe Lemaire, and pays tribute to the brands 75th anniversary. The themes of the collection are many and varied, to say the least. But we're sure they will stay true to the Lacoste brand of classic style and quality.
- Tonic - a theme full of "refreshing" colors
- Newport - the timeless elegance of a nautical theme, with black, white and the American flag colors.
- Club - a subtle colorful theme based on ageless patterns, noble materials and the golf wear spirit
- Memphis - washed monochrome colors inspired by romanticism of Memphis deserts (whatever that is...)
- Club 75th - refined patterns and the elegance of the 30's
- Active - symbolic Lacoste models with large crocodile embroidery, classic stripes and vintage spirit for clothes in the sports styles.
- Tanger - a sunny theme of warm spicy colours with subtle shaded colours reminiscent of Moroccan deserts and handcrafted pottery
- Tennis, Golf & Rolland Garros - themes for Lacoste champions in tennis courts and golf courses (does that mean I have to be Andy Roddick to wear them?)
- Club 1 - for women, this theme takes cricket style elegance and graphic patterns to renew the "Sport Chic" look
- Bermudes - for women, this line has delicate patterns, light materials and especially the soft monochromatic colors.
Check out Lacoste products here.
From IndiaPRWire via Down The Line.
February 6, 2008
If you read our post, Paranoia Running Rampant at Lacoste, you know a little about the odd law suit going on between Lacoste and a dental practice. If you didn't, the long and the short of it is that earlier this month, a pair of British dentists deflected a logo-driven lawsuit by Lacoste. The famous gator emblem, seemed to too closely inspire the logo for the medical practice. It's not an exact replica, the court said, so they can keep it.
Well, we finally get to see the logo in question. The dentists won the suit and are able to keep the logo. I think you will agree the correct decision was made - this is not an infringement on the classic gator logo.
Click here to learn more.
January 7, 2008
Interesting post from hypermediate today, via AdRants.
Lacoste, makers of the famed polo shirts, just lost a trademark court case with a UK-based dental practice. Apparently its been going on for four years, with Lacoste saying people could get confused and think the dental practice is Lacoste-endorsed...In the correct decision, the court ordered that Lacoste pay the dentists owes the dental practice £1450 pounds for legal costs.
Check out Lacoste Products
December 31, 2007
Tatiana Golovin and Gisela Dulko don some stylish and classic Lacoste duds at the Hopman Cup. As we've made painfully clear, we like classic looks in our tennis apparel, and Lacoste seems to be on that track and maintaining their legacy.
Also debuting are the adidas threads of Alicia Molik. Another updated classic look - with cool piping and colors. It seems (hopefully) that adidas has figured out that you can have modern looks without throwing ugly graphics on the apparel.
Check out the sale at the Lacoste online store, 25%-40% OFF!
Also read: Sania Mirza's adidas apparel - First Look
Story & Photos from Down the Line
November 29, 2007
Fashion Week Daily's Chic Report provided the head's up on Lacoste’s newest sneaker offering.
This definitely falls into the "form over function" category of tennis shoes, it is a collaboration between Lacoste and kidrobot (who makes cool, innovative toys, apparel and art).
There are three different styles, and each comes with its own customized PEECOL toy. According to the article, there are only 500 pairs in existence of the Missouri 85 with grey and white bones, the Revan 2 with tennis green and yellow icons, and the Revan 3 with eyeball print.
You can buy them at kidrobot HERE. They're $175 each, which is steep in my opinion. But fashion knows no budget I suppose.
From Fashion Week Daily Chic Report
September 10, 2007
The US Open is sadly over. It was an amazing two weeks, one filled with great play, great personalities and the electricity that you can only get in NYC.
At the beginning of the tourney, you remember we tallied the brands of all the players. No big surprises in terms of how that turned out - Nike, adidas and Wilson dominated singles with Henin and Federer winning.
Here's how the main draws turned out:
Men's Final: Federer - Nike, Wilson
Women's Final: Henin - adidas, Wilson
Men's Doubles: Aspelin and Knowle - Lotto, Nike
Women's Doubles: Safina and Dechy - Lacoste & adidas
Mixed Doubles: Nike, Wilson, Head
When one door closes another opens up...or something like that.
The US Open wrapped up yesterday with another Federer slam...and NY Fashion week now begins.
For one of our favorite, classic tennis brands, Lacoste, this marks its 75th birthday. When a brand gets this into fashion, I think people think more about the styles and the crocodile logo (and it IS a crocodile, not an alligator) than they do Rene Lacoste and the Four Musketeers (the four French tennis players who dominated Davis Cup tennis in the 1920's and 1930's). Lacoste also won seven grand slams.
I wish they would remember these legends a little more, and worry about what anorexic models look like in the garments them a little less...but I understand they have to sell clothes.
From Tennis Served Fresh, by way of Style.com
September 6, 2007
If you watched last night's US Open quarterfinal between Andy Roddick and Roger Federer, you saw a number of things. First, you saw an incredibly well-played match by both players - extremely high quality tennis. Second, you saw the true dominance of Roger Federer - Roddick played extremely well and has nothing to be ashamed about...but it simply was not enough for the world's #1.
Third, you saw those silly tuxedo shorts of Federer.
Fourth, you saw and heard Andre Agassi in the booth, which was terrific and entertaining.
Lastly, you saw a lot of black clothing. Both players wore all black (with the exception of Roddick's shoes and socks), and Agassi had on a black button-down.
Read more about the match.